We look forward to the future here at WeebollAbolla.
Weebollabolla has maintained a long association with the Shorthorn Breed both in Australia and Internationally, dating back to the 1830s. I am privileged to be involved with our family owned and operated business and very proud that my daughter Jennifer has made the decision to become the fifth generation employed by the company, Norland Pastoral (AGF Munro Partnership prior to my father Wallace Munro's death).
Our objective is to produce easy care cattle that are structurally correct and have good carcase attributes off grass or grain depending on the season. To achieve this objective we have placed emphasis on increased muscling, earlier growth rates, bloat resistance, less eye cancers without jeopardizing skeletal frame, marbling and the maternal characteristics that built our herd fertility, milk and temperament.
Our genetic base has endured over 130 years of intense human and natural selection through market demands (not trends) and environmental pressures from within all States. Of historical note, Weebollabolla became highly recognized and a respected name due to my Grandfather R.F Munro defying the 1930s market trend to breed cattle with smaller frames and less bone. Today Shorthorns have a major role to play in developing future cross breeding programs to promote both maternal traits and better meat quality in other breeds.
We at Weebollabolla look forward to future challenges within our industry.